This documentary reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in the film were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.Production Status: Released
Logline: A collection of interviews with the most influential advertising creative minds of our age illustrate the wide-reaching effect advertising and creativity have on modern culture.
Genres: Documentary
Running Time: 1 hr. 30 min.
Release Date: August 21st, 2009
MPAA Rating: Not Rated
Distributors: Arthouse Films, Seventh Art Releasing
Production Co.: Granite Pass
Produced in: United States
